SERVICE PERFORMANCE ANALYSIS

Services Analyzed: 9 Service Categories
Total Deliveries: 943 Service Instances
Date: March 2025
Data Source: Zoro Technologies (n=310 projects)

Service Satisfaction Ranking

Rank Service 2023 2024 2025 3-Year Avg Change Status
1 Hosting 2.2 4.1 4.6 3.6 +109% ✅ Excellent
2 Maintenance 2.8 4.5 4.4 3.9 +57% ✅ Excellent
3 UI/UX Design 2.4 3.5 4.2 3.4 +75% ✅ Resolved
4 Website Development 2.5 3.5 3.8 3.3 +52% ✅ Good
5 Content Creation 3.0 3.7 3.6 3.4 +20% ⚠️ Stable
6 Digital Marketing 3.1 3.8 3.5 3.5 +13% ⚠️ Stable
7 SEO 2.8 3.2 3.4 3.1 +21% ⚠️ Needs Work
8 Email Marketing 2.6 3.4 3.2 3.1 +23% ⚠️ Needs Work
9 Operations/PM 3.0 3.2 2.5 2.9 -17% 🔴 Critical

Rating Scale: 1 (Very Poor) to 5 (Excellent)

Service Volume Distribution (3-Year Total)

Service Projects % of Total Cumulative %
Web Development 310 33% 33%
Hosting 310 33% 66%
SEO Services 310 33% 99%
Digital Marketing 180 19% —
Content Creation 130 14% —
Email Marketing 92 10% —

Performance by Industry

Industry Client 2023 2024 2025 Avg
Healthcare KL House Clinic 2.8 4.2 3.6 3.9
Retail Good Luck 3.0 4.0 3.4 3.7
Fitness Akilan Fitness 3.0 4.0 3.7 3.7
Landscaping Novacapes 3.2 3.9 3.8 3.6
Beauty Mani Salon + Green Trends 2.9 3.7 3.3 3.3
Photography Shiva Photoshop 2.6 3.2 3.2 3.0
E-commerce Anika Jewellers 2.2 3.0 3.1 2.8

Service Quality Trends

Figure 1: Key Service Ratings by Year
1.0 2.0 3.0 4.0 5.0 2023 2024 2025 Hosting UI/UX SEO Operations

Note: Operations is the only service showing declining trend

Service Improvement Summary

Category Services Trend Action Required
Excellent (4.0+) Hosting, Maintenance, UI/UX ↑ Improving Maintain current approach
Satisfactory (3.0-3.9) Web Dev, Content, Digital Marketing, SEO → Stable Continue improvement efforts
Critical (<3.0) Operations/PM, Email Marketing ↓ Declining Immediate intervention required

Key Insights

Summary

  1. Hosting: Best turnaround story (+109%) - from 2.2 to 4.6
  2. UI/UX: Design system implementation drove +75% improvement
  3. Operations: Only service declining (-17%) - due to PMS absence
  4. Healthcare industry: Highest satisfaction (3.9 avg)
  5. E-commerce: Lowest satisfaction (2.8 avg) - complex projects